Pea Precious
Deliverables:
- Keyword research and SEO
- Copywriting for Homepage
- Google Setup
- 5 sets of Instagram #s
Company Profile:
Pea Precious is an organic baby clothing store, with clothes that look and feel great whilst being kind to the environment.
Strategy:
Pea Precious’ brand voice is very cutesy and needed to include a lot of adorable terms of endearment, so it was both challenging for me and a lot of fun!
Keywords were added to all the URL slugs, as well as in the title and subhead with H1 / H2 tags added for SEO.
The text was made into sections for quick reading and links to the collections added, as well as a final CTA with an anchor coded in for the subscribe box.
Google Analytics, Google Search Console and Facebook pixel were all setup and tested.
Instagram #s were researched and divided into 5 lists of 25 for consistency and reach.
