Macy's (Spec)
Deliverables:
Email Copy
Company Profile:
Macy’s are a clothing store. This ad was for a 3 day, in-store, 40% discount on mens sweaters.
Strategy:
This email ad targeted successful older men by
appealing to their competitive side as well as value for money on quality
items.
(Completed as part of the Filthy Rich Writer Comprehensive Copywriting Academy programme)