Lisa’s target market is women who pay a lot of attention to how they look on a special occasion, and will plan an outfit well ahead of time. Lisa is an expert milliner, and there are photos that showcase her designer millinery hats, but the important thing for me to highlight was the enhanced experience the customer will have by choosing her.

Therefore, this homepage copy relates to how the lady would like to feel on her day, how Lisa provides an experience when coming into her showroom, and sharing how Lisa’s workshop started from wanting something unique for her own special day – her wedding. 

Blended into this are other clauses that showcase the quality of her work and why she is the milliner of choice: how she has crafted for celebrities, her MA and 15 years experience, and how she also teaches millinery.

For SEO, the homepage word count was increased, filenames and alt tags amended, and the H tags manipulated.

Google Search Console added for ongoing keyword monitoring.