Covergirl (Spec)
Deliverables:
Magazine Page Ad
Company Profile:
Covergirl are a cosmetic company. They are releasing a new lipstick that mimics the wearers shade called True You Match.
Strategy:
This ad targeted women who buy beauty products by identifying the characteristics of naturally healthy looking lips, using the fear of choosing the wrong colour and the idea that there would be no giveaway that they were wearing anything with the once a day application.
