- Banner Ads:
- 2 sets of:
320px x 500px, 728px x 90px
300px x 250px, 300px x 600px
The 2 landing pages had a split feeling and audience.
1) Professional and included selling merchandise.
2) Focussed on sharing photos only, more casual user-targeted.
The main USPs for the platform are that it pays its users, only for sharing photos and it takes only 30 seconds to sign up. The mobile banners focussed only on this for each option and these were used in every sized banner. The medium banners added a mention of merchandise for the 1st option and social proof of user numbers for the 2nd option. The box ads went for a direct approach about making money selling photos for the 1st option, then used the “Likes” vanity metric for option 2.
The half pages allowed more space and the option to go deeper into what the end user could have and went for a quote. The aspiring pro would love to be able to say they get paid for pictures. The more casual user would like to know that using ClickASnap could pay for something they want.