The existing copy was rewritten into smaller paragraphs for readability, the company values further highlighted and calls to action added to sections to lead the reader towards contacting Burhill. The website SEO was improved through metatags, updating the Google My Business and writing links in throughout the site. Note the site size was not changed in this project so the word count was kept the same instead of increasing for SEO. LinkedIn and Facebook insight tags added into the site for data collection and future marketing