Arron Harrison - Rehabilitation Fitness
Deliverables:
- Keyword research and SEO
- Copywriting for Homepage
Company Profile:
Arron Harrison is an experienced personal trainer, who specialises in rehabilitation and chronic-condition fitness training.
Rehabilitation Fitness is his brand.
Strategy:
Arron’s target market is split between people who are wanting to recover from an accident or medical setback, those who want some help in the gym, and those who want to push the limits of their fitness. Because Arron is known locally for personal training, the main focus of the website is to attract clients who need rehab personal training.
The message for this audience is to get them back to how they were before their accident or condition deteriorated their fitness, or to help them manage their condition so that they can enjoy life with less pain and worry.
For SEO, the homepage word count was over 500, and keywords were strategically placed to maximise efficiency.
